The 14-Point CRO Checklist We Run on Every Shopify Product Page

Before we run a single A/B test, every PDP goes through the same 14-point heuristic checklist — because testing a page with obvious usability problems wastes traffic you can't get back.

The highest-impact items consistently are: image quality and zoom functionality, trust signals positioned above the fold (not buried in footer badges), and mobile sticky add-to-cart bars that don't cover critical content.

Shipping and return policy visibility matters more than most brands assume — burying it in a footer link measurably increases cart abandonment versus stating it clearly near the buy box.

Once the heuristic issues are fixed, that's when A/B testing starts paying off — testing against a clean baseline instead of confounding results with usability bugs.