Jewelry · United Arab Emirates
How Aura Jewels achieved +64% AOV after PDP redesign
Shopify Store DevelopmentPerformance Optimization
+64%
Average order value
3.8s → 1.4s
Mobile LCP
+87%
Organic traffic (6 mo.)
+29%
Return customer rate
The challenge
Aura's luxury jewelry line needed a storefront that matched its in-store experience, but the existing site loaded slowly on mobile and lacked the visual merchandising to justify premium pricing.
The solution
We designed a custom Shopify theme with 360° product visualization, optimized the image pipeline for near-instant load on 4G, and restructured collections around gifting occasions.
“Our new site finally feels as premium as our product. The team understood luxury retail, not just ecommerce.”
Layla Haddad
Creative Director, Aura Jewels
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