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Performance Marketing

Ad Creatives & Campaign Strategy

We define where your budget should go, who you're speaking to and what to say — then produce static, video and carousel ad creatives and copy, with a testing plan that shows what's actually working.

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Scope

What we handle

  • Channel, funnel and budget allocation strategy
  • Audience and messaging research, including reviews and competitor ads
  • Creative briefs for static, video, carousel and UGC-style ads
  • Ad copy, headlines and hooks for each platform and placement
  • Creative testing framework and refresh cadence
  • Landing page and offer alignment with ad messaging

What you receive

  • Campaign strategy document
  • Messaging and angle matrix
  • Ad creative sets sized for each platform and placement
  • Monthly creative performance review
Metrics we monitor

How this service is measured

We report on these metrics throughout the engagement, with targets agreed after the initial audit.

ROASReturn on ad spend
Revenue attributed to ads divided by ad spend.
CPACost per acquisition
Ad spend divided by the number of conversions, such as purchases or leads.
CACCustomer acquisition cost
Total cost of acquiring a new customer, including media and related costs.
CTRClick-through rate
The share of ad impressions that result in a click.
CPCCost per click
Average amount paid for each click on an ad.
CPMCost per mille
Cost of 1,000 ad impressions — a measure of how expensive reach is.
CVRConversion rate
The share of clicks or sessions that complete the goal action.
Works well with

Related services

All performance marketing services

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