Performance Marketing
Meta Ads Management
We plan, launch and manage Meta advertising across Facebook and Instagram — campaign structure, audiences, catalogue ads, budgets and creative testing — with every decision tied to the metrics your business cares about.
Scope
What we handle
- Ad account audit and campaign structure planning
- Sales, lead and catalogue campaigns, including Advantage+ where it fits
- Audience strategy across broad, interest, custom and lookalike audiences
- Dynamic product ads from your Shopify or WooCommerce catalogue
- Budget allocation, bid strategy and pacing
- Structured creative and copy testing
- Coordination with Pixel and Conversions API tracking
What you receive
- Account audit with prioritized fixes
- Campaign and audience plan
- Live campaigns with a documented testing roadmap
- Weekly optimization notes and a monthly performance report
Metrics we monitor
How this service is measured
We report on these metrics throughout the engagement, with targets agreed after the initial audit.
- ROASReturn on ad spend
- Revenue attributed to ads divided by ad spend.
- CPACost per acquisition
- Ad spend divided by the number of conversions, such as purchases or leads.
- CACCustomer acquisition cost
- Total cost of acquiring a new customer, including media and related costs.
- CTRClick-through rate
- The share of ad impressions that result in a click.
- CPCCost per click
- Average amount paid for each click on an ad.
- CPMCost per mille
- Cost of 1,000 ad impressions — a measure of how expensive reach is.
- CVRConversion rate
- The share of clicks or sessions that complete the goal action.
Works well with
Related services
Retargeting & Customer Acquisition
Reach new customers efficiently and bring back people who already showed interest.
- Meta Ads
- Google Ads
- YouTube
Ad Creatives & Campaign Strategy
Channel strategy, messaging and ad creatives designed to be tested, not guessed.
- Meta Ads
- Google Ads
- YouTube
Conversion Tracking & Analytics
Accurate conversion data, so ad platforms optimize for the right outcomes.
- GA4
- Google Tag Manager
- Meta Pixel & Conversions API
Related e-commerce services
Related development services
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