Performance Marketing
Google Ads Management
We manage Google Ads across Search, Shopping, Performance Max, YouTube and Display — from keyword research and product feeds to bidding and search-term management — so spend goes toward the queries and audiences most likely to convert.
Scope
What we handle
- Keyword research, match-type strategy and negative keyword management
- Shopping campaigns and product feed setup in Google Merchant Center
- Performance Max asset groups, audience signals and feed segmentation
- Responsive search ads and ad assets (sitelinks, callouts, structured snippets)
- Smart bidding setup — target CPA, target ROAS or maximize conversions
- YouTube, Display and Demand Gen campaigns where they suit the funnel
- Regular search terms and placement reviews
What you receive
- Account audit with prioritized fixes
- Keyword and campaign structure plan
- Merchant Center feed review for e-commerce accounts
- Weekly optimization notes and a monthly performance report
Metrics we monitor
How this service is measured
We report on these metrics throughout the engagement, with targets agreed after the initial audit.
- ROASReturn on ad spend
- Revenue attributed to ads divided by ad spend.
- CPACost per acquisition
- Ad spend divided by the number of conversions, such as purchases or leads.
- CACCustomer acquisition cost
- Total cost of acquiring a new customer, including media and related costs.
- CTRClick-through rate
- The share of ad impressions that result in a click.
- CPCCost per click
- Average amount paid for each click on an ad.
- CPMCost per mille
- Cost of 1,000 ad impressions — a measure of how expensive reach is.
- CVRConversion rate
- The share of clicks or sessions that complete the goal action.
Works well with
Related services
Conversion Tracking & Analytics
Accurate conversion data, so ad platforms optimize for the right outcomes.
- GA4
- Google Tag Manager
- Meta Pixel & Conversions API
Performance Optimization & Reporting
Ongoing optimization and clear reporting on what changed, why, and what's next.
- Meta Ads Manager
- Google Ads
- GA4
Ad Creatives & Campaign Strategy
Channel strategy, messaging and ad creatives designed to be tested, not guessed.
- Meta Ads
- Google Ads
- YouTube
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