Performance Marketing
Retargeting & Customer Acquisition
We build full-funnel audience programs — prospecting to find new customers, and retargeting for site visitors, cart abandoners, leads and past buyers — with exclusions and frequency controls so you don't overspend on the same people.
Scope
What we handle
- Prospecting strategy for new-customer acquisition
- Audience segmentation: visitors, product viewers, cart abandoners, leads and past customers
- Dynamic retargeting with product catalogue ads
- Remarketing lists for Search and YouTube
- Consented customer-list audiences and lookalikes
- Exclusions and frequency management across campaigns
- Reporting new vs. returning customer acquisition separately
What you receive
- Audience and funnel map
- Configured prospecting and retargeting campaigns
- Exclusion and frequency rules
- Monthly acquisition and retargeting report
Metrics we monitor
How this service is measured
We report on these metrics throughout the engagement, with targets agreed after the initial audit.
- ROASReturn on ad spend
- Revenue attributed to ads divided by ad spend.
- CPACost per acquisition
- Ad spend divided by the number of conversions, such as purchases or leads.
- CACCustomer acquisition cost
- Total cost of acquiring a new customer, including media and related costs.
- CTRClick-through rate
- The share of ad impressions that result in a click.
- CPCCost per click
- Average amount paid for each click on an ad.
- CPMCost per mille
- Cost of 1,000 ad impressions — a measure of how expensive reach is.
- CVRConversion rate
- The share of clicks or sessions that complete the goal action.
Works well with
Related services
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- Meta Ads Manager
Google Ads Management
Search, Shopping, Performance Max and YouTube campaigns managed against your targets.
- Google Search
- Shopping
- Performance Max
Ad Creatives & Campaign Strategy
Channel strategy, messaging and ad creatives designed to be tested, not guessed.
- Meta Ads
- Google Ads
- YouTube
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