Performance Marketing
Conversion Tracking & Analytics
We audit and implement conversion tracking across your website and ad platforms — GA4, Google Tag Manager, Meta Pixel and Conversions API, and Google Ads conversions — so reporting is trustworthy and bidding algorithms learn from real results.
Scope
What we handle
- Tracking audit across website, GA4 and ad accounts
- Event and conversion plan for purchases, leads, calls and key actions
- Google Tag Manager implementation and QA
- Meta Conversions API and Google Ads Enhanced Conversions setup
- Consent mode configuration where required
- Offline conversion import from your CRM for lead-generation funnels
- UTM conventions and attribution review
What you receive
- Tracking plan document
- Implemented and tested tags and events
- Tracking QA report
- Reporting dashboard connected to clean data
Metrics we monitor
How this service is measured
We report on these metrics throughout the engagement, with targets agreed after the initial audit.
- ROASReturn on ad spend
- Revenue attributed to ads divided by ad spend.
- CPACost per acquisition
- Ad spend divided by the number of conversions, such as purchases or leads.
- CACCustomer acquisition cost
- Total cost of acquiring a new customer, including media and related costs.
- CTRClick-through rate
- The share of ad impressions that result in a click.
- CPCCost per click
- Average amount paid for each click on an ad.
- CPMCost per mille
- Cost of 1,000 ad impressions — a measure of how expensive reach is.
- CVRConversion rate
- The share of clicks or sessions that complete the goal action.
Works well with
Related services
Performance Optimization & Reporting
Ongoing optimization and clear reporting on what changed, why, and what's next.
- Meta Ads Manager
- Google Ads
- GA4
Google Ads Management
Search, Shopping, Performance Max and YouTube campaigns managed against your targets.
- Google Search
- Shopping
- Performance Max
Meta Ads Management
Facebook and Instagram campaigns built around clear audience, creative and budget strategy.
- Meta Ads Manager
Related e-commerce services
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