Performance Marketing
Performance Optimization & Reporting
We run a regular optimization routine across your ad accounts — budgets, bids, audiences, creatives and landing pages — and report on it in plain language, with dashboards that connect ad spend to business results.
Scope
What we handle
- Weekly optimization routine across active campaigns
- Budget pacing against monthly plans
- Bid, audience and placement adjustments
- Creative fatigue monitoring and refresh recommendations
- Landing page and conversion rate recommendations
- Blended reporting across channels alongside platform-reported results
- Monthly review calls with clear next actions
What you receive
- Live performance dashboard
- Weekly optimization log
- Monthly performance report and review call
- Quarterly plan for budget and channel mix
Metrics we monitor
How this service is measured
We report on these metrics throughout the engagement, with targets agreed after the initial audit.
- ROASReturn on ad spend
- Revenue attributed to ads divided by ad spend.
- CPACost per acquisition
- Ad spend divided by the number of conversions, such as purchases or leads.
- CACCustomer acquisition cost
- Total cost of acquiring a new customer, including media and related costs.
- CTRClick-through rate
- The share of ad impressions that result in a click.
- CPCCost per click
- Average amount paid for each click on an ad.
- CPMCost per mille
- Cost of 1,000 ad impressions — a measure of how expensive reach is.
- CVRConversion rate
- The share of clicks or sessions that complete the goal action.
Works well with
Related services
Conversion Tracking & Analytics
Accurate conversion data, so ad platforms optimize for the right outcomes.
- GA4
- Google Tag Manager
- Meta Pixel & Conversions API
Meta Ads Management
Facebook and Instagram campaigns built around clear audience, creative and budget strategy.
- Meta Ads Manager
Google Ads Management
Search, Shopping, Performance Max and YouTube campaigns managed against your targets.
- Google Search
- Shopping
- Performance Max
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